Issues in Public Relations – The Declining Influence of Traditional Media

November 11, 2010

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“The media’s power is frail. Without the people’s support, it can be shut off with the ease of turning a light switch,” (Corazon Aquino, 2001). Is this to be the case for Traditional Media channels? The work of those in public relations is described as “The planned persuasion of people to behave in ways that […]

Posted in: Public Relations

Issues in Public Relations – Who should we listen to?

July 7, 2010

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Writing in his blog post, social media expert Seth Godin struggles to understand why everyone has not yet turned social. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? he asks. How dare you settle for less when the world has made it so easy for […]

Issues in Public Relations – The power of PR

March 30, 2010

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The power of PR – The Individual Max Clifford has helped to derail a Government, he acts as a protective barrier between front-page headlines and his high profile clients, and on countless occasions he has made untalented individuals household names. I have been looking for a clip of Max Clifford being interviewed by Pat Kenny […]

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Issues in Public Relations – Working with NGOs

March 30, 2010

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NGO helping to shine a better light on the often controversial sports giant, Nike. “Investors, customers and other stakeholders want companies to address social and environmental concerns. Organizations are beginning to recognize that they should develop strategies to meet these needs while remaining profitable. At the same time, many of the most effective non-governmental organizations […]

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Issues in Public Relations – Women in PR

March 28, 2010

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Women in PR and the power of the old boys club I attended a debate the other week, looking at the role of women in Public Relations. The statement put to the panel was “Women will always work in PR but will never run it.” I feel that one of the most difficult obstacles which […]

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Issues in Public Relations – Political PR

March 26, 2010

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Political PR has undermined public trust in politicians and is the single biggest threat to our democratic health. “He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” —Joseph Conrad, (Lord Jim, 1900. […]

Posted in: Political PR

Issues in Public Relations – Social Media – Building an online community

March 26, 2010

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There are almost seventy million people in the world who call themselves Irish or are of Irish heritage. The cycle of emigration, which is deep set in the nation’s psyche, has taken hold once more. Between 2008 and 2009 over 100,000 people have left, with the figure expected to increase further this year. Over the […]

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