Browsing All Posts filed under »Crisis management«

Issues in Public Relations – Crisis PR

March 4, 2010

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Why Nike have kept hold of their trump card “Iconic figures from the world of sport or entertainment attract the kind of devotion once reserved for saints or prophets. Celebrities such as Tiger Woods, David Beckham and P.Diddy not only endorse brands, but are brands themselves with a market value most companies can only dream […]

Issues in Public Relations – Crisis Management

February 23, 2010

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What crisis? It’s just publicity. Ryanair’s advertising and public statements are often deliberately controversial in order to generate additional free publicity for the airline. In the past CEO, Michael O’Leary, has spoken about proposed measures to reduce overheads further, for example, eliminating two toilets to add six more seats on their aeroplanes, redesigning the seating […]