Browsing All posts tagged under »Traditional media«

Issues in Public Relations – The Declining Influence of Traditional Media

November 11, 2010


“The media’s power is frail. Without the people’s support, it can be shut off with the ease of turning a light switch,” (Corazon Aquino, 2001). Is this to be the case for Traditional Media channels? The work of those in public relations is described as “The planned persuasion of people to behave in ways that […]

Issues in Public Relations – Crisis Management

February 23, 2010


What crisis? It’s just publicity. Ryanair’s advertising and public statements are often deliberately controversial in order to generate additional free publicity for the airline. In the past CEO, Michael O’Leary, has spoken about proposed measures to reduce overheads further, for example, eliminating two toilets to add six more seats on their aeroplanes, redesigning the seating […]

Issues in Public Relations – Understanding Social Media

February 19, 2010


A look at the key aspects and issues relating to social media. 1. What is social media? Why is it called social media? 2. What are the sociological and cultural concepts behind social media and what is their relevance to PR? 3. How will the agency be using social media? 4. What are the benefits […]

Issues in Public Relations – Social Media

February 7, 2010


The development of Social Media Erik Qualman, the so-called social media expert, has posed the question, “Is Social Media a fad or the biggest shift since the Industrial Revolution?” He answers it by saying, “Welcome to the Social Media Revolution.” Qualman has produced a video titled, “Statistics Show Social Media is bigger than you Think.” […]