What crisis? It’s just publicity. Ryanair’s advertising and public statements are often deliberately controversial in order to generate additional free publicity for the airline. In the past CEO, Michael O’Leary, has spoken about proposed measures to reduce overheads further, for example, eliminating two toilets to add six more seats on their aeroplanes, redesigning the seating […]
February 7, 2010
Global PR – Understand different cultures Gert Hofstede, the influential Dutch psychologist, undertook a study to analyse the implicit differences in national culture (IBM case study 1973/1974). His work provides a framework from which insight is gained into how countries identify themselves and thereby the attitudes its employees bring to the working environment. There has […]
February 1, 2010
Tony Blair and the Chilcot Inquiry Just days before the Chilcot Inquiry and media attention is really heating up. The press is questioning whether or not we will finally hear the truth from Tony Blair. Unlikely, but I did read an article in the Evening Standard, written by Sam Leith, who offered his somewhat controversial […]
February 23, 2010
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