Browsing All Posts published on »November, 2010«

Issues in Public Relations – The Declining Influence of Traditional Media

November 11, 2010

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“The media’s power is frail. Without the people’s support, it can be shut off with the ease of turning a light switch,” (Corazon Aquino, 2001). Is this to be the case for Traditional Media channels? The work of those in public relations is described as “The planned persuasion of people to behave in ways that […]