Browsing All Posts filed under »Social Media«

Issues in Public Relations – Who should we listen to?

July 7, 2010


Writing in his blog post, social media expert Seth Godin struggles to understand why everyone has not yet turned social. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? he asks. How dare you settle for less when the world has made it so easy for […]

Issues in Public Relations – Understanding Social Media

February 19, 2010


A look at the key aspects and issues relating to social media. 1. What is social media? Why is it called social media? 2. What are the sociological and cultural concepts behind social media and what is their relevance to PR? 3. How will the agency be using social media? 4. What are the benefits […]

Issues in Public Relations – Social Media

February 7, 2010


The development of Social Media Erik Qualman, the so-called social media expert, has posed the question, “Is Social Media a fad or the biggest shift since the Industrial Revolution?” He answers it by saying, “Welcome to the Social Media Revolution.” Qualman has produced a video titled, “Statistics Show Social Media is bigger than you Think.” […]