Issues in Public Relations – Ethics

March 6, 2010

5

Q. Can PR ever be ethical? A. That depends on who you ask. I believe the answer is yes. The majority of practitioners go about their business in an ethical manner, however, a minority will always ensure that the question of whether there are any ethics in PR will continue to be asked. “The fact […]

Posted in: Ethics

Issues in Public Relations – Crisis PR

March 4, 2010

2

Why Nike have kept hold of their trump card “Iconic figures from the world of sport or entertainment attract the kind of devotion once reserved for saints or prophets. Celebrities such as Tiger Woods, David Beckham and P.Diddy not only endorse brands, but are brands themselves with a market value most companies can only dream […]

Posted in: Crisis management

Issues in Public Relations – Crisis Management

February 23, 2010

0

What crisis? It’s just publicity. Ryanair’s advertising and public statements are often deliberately controversial in order to generate additional free publicity for the airline. In the past CEO, Michael O’Leary, has spoken about proposed measures to reduce overheads further, for example, eliminating two toilets to add six more seats on their aeroplanes, redesigning the seating […]

Posted in: Crisis management

Issues in Public Relations – Understanding Social Media

February 19, 2010

2

A look at the key aspects and issues relating to social media. 1. What is social media? Why is it called social media? 2. What are the sociological and cultural concepts behind social media and what is their relevance to PR? 3. How will the agency be using social media? 4. What are the benefits […]

Posted in: Social Media

Issues in Public Relations – Corporate Social Responsibility

February 11, 2010

0

Corporate Social Responsibility – A corporate conscience or simply window dressing? In class this week, we were asked as to whether or not we agreed with the following statement, “Attempts to align companies or brands with good causes are mere window dressing – companies should stick to the business of making money.” Milton Friedman, once […]

Issues in Public Relations – Global PR

February 7, 2010

0

Global PR – Understand different cultures Gert Hofstede, the influential Dutch psychologist, undertook a study to analyse the implicit differences in national culture (IBM case study 1973/1974). His work provides a framework from which insight is gained into how countries identify themselves and thereby the attitudes its employees bring to the working environment. There has […]

Posted in: Globalization

Issues in Public Relations – Social Media

February 7, 2010

0

The development of Social Media Erik Qualman, the so-called social media expert, has posed the question, “Is Social Media a fad or the biggest shift since the Industrial Revolution?” He answers it by saying, “Welcome to the Social Media Revolution.” Qualman has produced a video titled, “Statistics Show Social Media is bigger than you Think.” […]

Posted in: Social Media