Browsing All posts tagged under »Nike«

Issues in Public Relations – Working with NGOs

March 30, 2010

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NGO helping to shine a better light on the often controversial sports giant, Nike. “Investors, customers and other stakeholders want companies to address social and environmental concerns. Organizations are beginning to recognize that they should develop strategies to meet these needs while remaining profitable. At the same time, many of the most effective non-governmental organizations […]

Issues in Public Relations – Crisis PR

March 4, 2010

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Why Nike have kept hold of their trump card “Iconic figures from the world of sport or entertainment attract the kind of devotion once reserved for saints or prophets. Celebrities such as Tiger Woods, David Beckham and P.Diddy not only endorse brands, but are brands themselves with a market value most companies can only dream […]

Issues in Public Relations – Corporate Social Responsibility

February 11, 2010

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Corporate Social Responsibility – A corporate conscience or simply window dressing? In class this week, we were asked as to whether or not we agreed with the following statement, “Attempts to align companies or brands with good causes are mere window dressing – companies should stick to the business of making money.” Milton Friedman, once […]