Browsing All Posts filed under »Globalization«

Issues in Public Relations – Global PR

February 7, 2010

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Global PR – Understand different cultures Gert Hofstede, the influential Dutch psychologist, undertook a study to analyse the implicit differences in national culture (IBM case study 1973/1974). His work provides a framework from which insight is gained into how countries identify themselves and thereby the attitudes its employees bring to the working environment. There has […]