Browsing All posts tagged under »Spin«

Issues in Public Relations – Political PR

March 26, 2010


Political PR has undermined public trust in politicians and is the single biggest threat to our democratic health. “He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” —Joseph Conrad, (Lord Jim, 1900. […]

Issues in Public Relations – Ethics

March 6, 2010


Q. Can PR ever be ethical? A. That depends on who you ask. I believe the answer is yes. The majority of practitioners go about their business in an ethical manner, however, a minority will always ensure that the question of whether there are any ethics in PR will continue to be asked. “The fact […]

Issues in Public Relations – Spin

January 25, 2010


“Rambo from West Virginia” and the Power of Persuasion “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” (Edward Bernays, 1928) The […]