Issues in Public Relations – Social Media – Building an online community

Posted on March 26, 2010

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There are almost seventy million people in the world who call themselves Irish or are of Irish heritage. The cycle of emigration, which is deep set in the nation’s psyche, has taken hold once more. Between 2008 and 2009 over 100,000 people have left, with the figure expected to increase further this year. Over the coming years, people will continue to leave the country because of the limited job prospects available, and will seek opportunities elsewhere.

Emigration carries with it a very difficult challenge, as we lose the intimate contact with family and friends whom we take for granted at home. The Irish abroad have traditionally sought out one another, in an effort to recreate the communities that we were accustomed to. At no time is this more evident than each year on the 17th of March, St. Patrick’s Day. We come together with our host communities, and paint the world green as are landmarks lit up.

Although it is amazing to see the enthusiasm people have on Patrick’s Day, and the masses who get involved, it is important to enhance this community spirit even further. This is what the video is trying to get across, it illustrates the celebrations taking place in different cities throughout the world. It shows us coming together as a global community, and the message is that it should not take place just once every year.

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