Browsing All Posts filed under »Public Relations«

Issues in Public Relations – The Declining Influence of Traditional Media

November 11, 2010

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“The media’s power is frail. Without the people’s support, it can be shut off with the ease of turning a light switch,” (Corazon Aquino, 2001). Is this to be the case for Traditional Media channels? The work of those in public relations is described as “The planned persuasion of people to behave in ways that […]

Issues in Public Relations – Who should we listen to?

July 7, 2010

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Writing in his blog post, social media expert Seth Godin struggles to understand why everyone has not yet turned social. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? he asks. How dare you settle for less when the world has made it so easy for […]

Issues in Public Relations – The power of PR

March 30, 2010

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The power of PR – The Individual Max Clifford has helped to derail a Government, he acts as a protective barrier between front-page headlines and his high profile clients, and on countless occasions he has made untalented individuals household names. I have been looking for a clip of Max Clifford being interviewed by Pat Kenny […]

Issues in Public Relations – Working with NGOs

March 30, 2010

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NGO helping to shine a better light on the often controversial sports giant, Nike. “Investors, customers and other stakeholders want companies to address social and environmental concerns. Organizations are beginning to recognize that they should develop strategies to meet these needs while remaining profitable. At the same time, many of the most effective non-governmental organizations […]