Issues in Public Relations – Social Media

Posted on February 7, 2010

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The development of Social Media


Erik Qualman, the so-called social media expert, has posed the question, “Is Social Media a fad or the biggest shift since the Industrial Revolution?” He answers it by saying, “Welcome to the Social Media Revolution.” Qualman has produced a video titled, “Statistics Show Social Media is bigger than you Think.” It seeks to demonstrate the impact web 2.0 is having on us all, and he uses a range of statistics to back up his views on the subject. Other commentators in the field also try to prove social media’s value and worth by simply providing statistics demonstrating the increased level of online activity.  (“If you want to inspire confidence, give plenty of statistics. It does not matter that they should be accurate, or even intelligible, as long as there are enough of them.”) Lewis Carroll. However, while this evolving tool has grown considerably in popularity in recent years, it has an as yet undeveloped code of ethics and guidelines. Regulation in the form of a code of ethics is recognised as being necessary to ensure credibility for all users of social media. This requirement is recognized by the PRSA, which states, successful public relations hinges on the ethics of its practitioners.”

Social media is here to stay and will continue to expand, playing an increasingly important role in the PR sector. PRP’s will need to keep up to speed with these developments and with the increasing demands of a better-informed twenty-first-century consumer, who is a user of social media. However, as it is still in its infancy, we must not rely on false prophets who overplay its importance just yet.

Here is Erik Qualman’s video –

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Posted in: Social Media