The power of PR – The Individual Max Clifford has helped to derail a Government, he acts as a protective barrier between front-page headlines and his high profile clients, and on countless occasions he has made untalented individuals household names. I have been looking for a clip of Max Clifford being interviewed by Pat Kenny… [Read more…]
March 30, 2010
NGO helping to shine a better light on the often controversial sports giant, Nike. “Investors, customers and other stakeholders want companies to address social and environmental concerns. Organizations are beginning to recognize that they should develop strategies to meet these needs while remaining profitable. At the same time, many of the most effective non-governmental organizations… [Read more…]
March 28, 2010
Women in PR and the power of the old boys club I attended a debate the other week, looking at the role of women in Public Relations. The statement put to the panel was “Women will always work in PR but will never run it.” I feel that one of the most difficult obstacles which… [Read more…]
March 26, 2010
Political PR has undermined public trust in politicians and is the single biggest threat to our democratic health. “He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.” —Joseph Conrad, (Lord Jim, 1900.… [Read more…]
March 26, 2010
There are almost seventy million people in the world who call themselves Irish or are of Irish heritage. The cycle of emigration, which is deep set in the nation’s psyche, has taken hold once more. Between 2008 and 2009 over 100,000 people have left, with the figure expected to increase further this year. Over the… [Read more…]
March 6, 2010
Q. Can PR ever be ethical? A. That depends on who you ask. I believe the answer is yes. The majority of practitioners go about their business in an ethical manner, however, a minority will always ensure that the question of whether there are any ethics in PR will continue to be asked. “The fact… [Read more…]
March 4, 2010
Why Nike have kept hold of their trump card “Iconic figures from the world of sport or entertainment attract the kind of devotion once reserved for saints or prophets. Celebrities such as Tiger Woods, David Beckham and P.Diddy not only endorse brands, but are brands themselves with a market value most companies can only dream… [Read more…]
March 30, 2010
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